There is a distribution technology system that can extend the shelf life of products (including organic products) without negatively affecting quality. What if the system can withdraw up to 99% of the product? What if more and more companies are considering or have successfully used the technology?
The answer to these questions is airless packaging technology. As a brand owner, you may have many questions about the future process of beauty and personal care packaging. In this Q & A, China Cosmetics Airless Bottle Co., Ltd. & Ningbo Ruifeng Commodity Packaging will solve common questions about airless packaging technology to help you determine whether airless is suitable for your brand and product.
What drives the development of airless technology?
Although airless technology is suitable for many markets including food, health, ethical medicine and home care, it is most common in beauty and personal care. This includes serums, products containing organic ingredients, products that require customization (such as personalized color matching) as well as skin, sunscreen and hair care products. It is not surprising to understand why airless technology attracts beauty and personal care brand owners: the atmospheric system used in airless technology systems means that there is no intake air and no air comes in contact with the product formula, so the freshness is extraordinary .
Consider the following: By 2025, the global market for airless packaging is expected to reach $ 7.5 billion, with a compound annual growth rate of approximately 6.7% over the next decade. What is driving this significant growth?
Two main drivers:
Second, the basic needs of brand owners to ensure product integrity.
Airless technology is environmentally friendly, with zero CFC emissions. For consumers who value sustainability, recyclable and lightweight airless packaging adds value.
The increasing use of antioxidants, enzymes, proteins and peptides and plant active ingredients in beauty and personal care products is affecting the popularity of airless technology. Packaging requires a new generation of airless platforms, so these products must be protected. This is a hygienic solution. Because no air enters the product, brands can protect their products from impurities without the addition of preservatives-a decade ago, as brands continued to develop product ingredients, this demand was almost impossible.
Total evacuation of products is another major driver. Consumers spend a lot of money on products, especially cosmetics, to ensure they have the ability to evacuate all products. They want to make money with these high-priced products and use the last drop.
Ergonomics and convenience are key. With 360-degree multi-position distribution, the product can be distributed in any direction, making it easy to use vertically or inverted, with zero actuation interruption. The 360-degree dispensing function-especially for fine mist and lotion distribution-makes it easy to use.
Consumers also prefer products that meet their safety standards. A non-pressurized tamper-resistant distribution system provides a safe, contaminant-free and unchanged product.
What types of airless technologies are available?
There are three popular airless technology systems:
- Plastic bottle or wide mouth bottle
- Piston system (Airlessplastic bottle)
The bag-in-bottle system consists of bottles with inner bags and airless pumps. When the user starts the pump, the bag collapses and air does not enter the system. With this system, you can choose freely in bottle size and shape. The bag can be colored so the product does not require dye. UV can also be added to the bottle.
The piston system is a pressure control system. When the consumer presses the pump, the piston rises. The proportion of products evacuated by the piston system is about 98-99%. Historically, this system has been very popular among luxury cosmetics brands. However, the system is less sustainable and limits the shape of the package.
When using a valve-on-bag (BOV) system, the product is contained in a bag, while the propellant remains outside the bag, can or bottle. BOV is suitable for aluminum cans and plastic bottles, but requires a very special grade of plastic to withstand the pressure applied to the bottle. With the BOV system, products can be dispensed in any form and at any location, whether it is liquid, gel, cream, or other highly viscous substance. BOV is environmentally friendly and protects products from pollution.
Why does the company choose Airless?
Airless technology is attractive to brands for a number of reasons. AG Hair, a manufacturer of high-quality professional hair products inspired by fashion and culture, said that the biggest benefit of airless technology is the ability to distinguish its products and convey luxury. Other benefits of brand recognition include:
Clean distribution products
Comprehensive evacuation without waste
Easy to use
Targeted, controlled, precise application
No oxidation means increased shelf life, and in some cases, 15%
Portable and easy to carry
Higher perceived quality that customers are willing to pay, especially for products that require premium premiums, such as skin care and high-end cosmetics
What are the considerations for airlessness?
For some airless solutions, there are some factors that need to be considered before implementation. For example, you may need to consider operating costs; some airless systems may increase the cost of goods for your product because they require changes to the filling process. (Historically, brand owners have abandoned airless technology due to overall costs.) At TricorBraun, we use our global supply chain to introduce more cost-effective options to help reduce operating costs and packaging costs for good demand. Strike a greater balance between the two; this gives brand owners access to the packaging they need for their products.
Longer lead times due to international sourcing and higher minimum order quantities are also important considerations. When taking advantage of overseas sourcing solutions, it is critical to ensure that you have an inventory plan to meet fluctuations in demand. We can help.
However, not all airless technology solutions are the same. Some perform worse than others and may be difficult to start and pump. It is important to match the viscosity of the product to the appropriate system.
Is AIRSEAL right for you?
Airlessness is a complex and complex packaging process that can bring many benefits to brands-these benefits will have a significant impact on how beauty and personal care products are packaged in the years to come. For some beauty and personal care products, airlessness is not only ideal, but also a "must-have" solution for product preservation and ingredient stability. Feedback from brands and consumers indicates that airless technology will continue to exist, and we expect the demand for different types of airless solutions to continue to grow.
Ningbo RUICHANG Commodity Packaging CO , Ltd . is a professional China manufacturer and supplier of Cosmetic Airless Bottles . For product information and related information, please visit: https://www.ruichangpacking.com