Marketing Funnel and the Stages involved in it Marketing Funnel: Marketing Funnel is a series of stages where the user passes from being a visitor to a customer. The stages involve Awareness, Consideration, Purchase, Loyalty, and Advocacy. What is the need for Marketing Funnel? The purpose of having a Marketing Funnel is to maintain customer engagement throughout the entire journey from subscriber to customer. Top of the Funnel (TOFU): Awareness Middle of the Funnel: Consideration Bottom of the Funnel: Conversion Click on this blog link to know more: https://blog.saasmantra.com/build-an-email-marketing-funnel/