Identify your Target audience: Identifying your target audience will help you to gain more new users for your business. Market research starts with identifying your Ideal Customer Profile and Buyer personas. What are Ideal Customer Profile and Buyer Personas? ICP is the beginning of your sales funnel, it is the detailed description of the company that is likely to become your potential client along with the titles of its decision-maker that your sales development team should target. It gives the plan about the leads you should target. On the other hand, the Buyer Persona is understanding of customers and engaging with them. After understanding your ICP and BP you will get a clear idea of your target leads. The leads sourced should be qualified leads, so that the Sales team will do outreach, and they will be converted into your potential clients. If you have sourced unfit leads eventually the sales outreach process would end up in failure. Click on this blog link to know the strategy to gain more new users: https://blog.saasmantra.com/gain-users-for-your-saas-product/