Know your Competitor to Increase Users To make your product and services stand out you should know who your competitors are and what are they offering. Knowing your competitors will help you to develop and promote your brand. What do you need to know about your competitors? The services or products they offer, as well as how they sell them to customers The way they distribute and deliver the fees they charge What devices do they use to increase customer loyalty and what backup service do they provide Their design and brand values Whether they innovate in both business techniques and goods Their workforce size and the caliber of workers they attract How they use technology - for example if they are technologically savvy and have a website and email Who owns the company and what kind of person they are Check their media operations, including their website, local newspapers, radio, television, and any outdoor advertising. Click this blog link to know other strategies: https://blog.saasmantra.com/gain-users-for-your-saas-product/