Importance of Optimizing website speed and security while Launching a LTD: Website speed and security is the important factor for a customer whether to stay on the website or not. If your website has a poor loading speed then you are probably going to lose your customers. And when it comes to security it’s always critical to keep an eye on your SSL certificate. When an SSL certificate expires, the website becomes unsafe. Web browsers will display a "This site is not secure" warning to the visitors. It is a bad impression on your website and your business. This leads to a decrease in client confidence in your website. It’s always essential to optimize your website speed and security. These are the prerequisites to running a lifetime deal. It’s always good to run your lifetime deal in a SaaS Marketplace. Where you can get more new users and also exposure to the SaaS community which helps to promote your brand. Check out this blog to know more: https://blog.saasmantra.com/saas-lifetime-deal-launch-requirements/