Rising Demand for Natural Food Additives/Flavorings is Boosting the Market Growth Vanilla is the second-most expensive spice in the world, after saffron. Madagascar, followed by Indonesia, is the leading vanilla producer and exporter globally. Vanilla is amongst the most popular spices and flavoring agents. It has witnessed a massive requirement from the food and beverage industry due to the increasing demand for natural flavoring ingredients. Shifting food consumption patterns among consumers worldwide have significantly impacted the flavor industry. The demand for ready-to-eat food products has been rising due to changing customer lifestyles and preferences, considerably boosting the development of the food flavor market. Natural flavoring agents are becoming increasingly popular as consumers are demanding all-natural food or products with no artificial ingredients. Food and beverage manufacturers are incorporating natural food additives in their products more to cater to changing requirements of consumers. https://www.theinsightpartners.com/reports/vanilla-market