Mass Media & Mass Communication - Pune Institute of Business Management Media is a form of communication that disseminates information from its source to a target audience. Media that is produced with a larger audience in mind is referred to as mass media. Data is at the center of the media world. Visit the Pune Institute of Business Management if you want more information about the media in today's world (PIBM). You can also visit our website right away to know more. Website- https://www.pibm.in/index.aspx