How AI and AR are revolutionizing the beauty industry Beauty companies are using AI technology to help customers find the best beauty products. Customers can now virtually test makeup products before purchasing them and immediately see the results on their skin. No one goes out to buy makeup and foundations ranging from shades to moisturizers to glittery nail paints or anything else since AI took over the skincare and beauty industries. Augmented reality and artificial intelligence have transformed the capabilities and experiences of beauty brands. Virtual Try-on in Beauty Industry: In the beauty industry, virtual try-ons are used. L’Oreal’s launch of the virtual reality app, Makeup Genius in 2014 was the first significant step toward AI in the beauty industry. It allowed customers to virtually try on cosmetic products without having to visit the store. However, they were unable to convert the sales that they had hoped for. As a result, L’Oreal began using artificial intelligence to target customers more effectively using the big data they gathered. https://www.bsetec.com/ #AIbsetec #aiforlearning #artificialintelligenceincommercialrealestate #ArtificialIntelligenceTechnology #artificialintelligence