2024 is the year of upturns in e-commerce – with advancements gearing up in the field, this is an exciting time to start an e-commerce business. There are a number of up-and-coming opportunities that have emerged with the digitisation of the marketplace and changes in the behaviour of the customer.

To sum it up, if you want to commence an e-commerce business in 2024, the market has great potential to capitalise on. You need to start by defining your niche, creating a business plan, picking the most appropriate e-commerce platform and getting your website designed, along with having effective strategies for e-commerce marketing in place that will propel your business forward. Lastly, it is also essential to follow a data-based approach that can help you get to the ultimate potential of your e-commerce business.