We won't go over them all because we work in the pharmaceutical industry and use this term frequently. Therefore, "Propaganda Cum Distribution," also referred to as franchise marketing or business, is the PCD Full Form in the context of pharmaceuticals. A "franchise" is a legal right, authority, or power that enables an individual or another company to sell its products with a complete monopoly. You might be able to appreciate this if you know what a "franchise" is. When conducting business, the franchise abides with the company's policies.