What is lead? Marketing and sales teams are at odds: Regardless of who creates the "Lead," the goal is always to increase sales for the company. Marketers invest a lot of time and money into producing qualified leads, yet salespeople see those leads as garbage. This is a disastrous situation for the company, thus the Marketing and Sales departments should constantly be in sync. Why should the sales and marketing teams work together? -Companies that successfully construct their marketing and sales teams see yearly revenue increase of 20%, -however when these teams are poorly built, there is a 4% annual fall in revenue growth. Therefore, the marketer should only provide high-quality leads, and sales should continuously update the marketing team on the qualifying prospects. putting an end to these discrepancies. What is lead yet again? The individual who fills out the form and logs into the website by providing the required information, such as a phone number and email address, is referred to as a lead. Marketing Defined: All visitors who enter their information on the website are sent there, where they only view trials. Only if the marketing can develop them and turn them into a sales discussion is it a lead. Sales Definition: Just now, a faint expression of interest was made. It may either be transformed into a qualified lead or it can be discarded as rubbish. Therefore, the website visitor who provided information isn't regarded as a lead, but this might still be advantageous in that the salesperson won't have to spend as much time generating leads, which would rather be better spent on follow-ups, outbound sales, and contacting prospects. @https://blog.saasmantra.com/marketing-and-sales-qualified-lead-difference/