How can someone without technical competence enter the SaaS industry? Even if you have a desire to work in the software sector but lack technical aptitude, it is still doable. In his book "Talks and Founder," Rand Fishkin describes his experiences as the non-technical CEO of MOZ, which he created and later converted into a SaaS business. He claims that knowing the technical sides of business helped him employ people and understand the technological challenges that his firm faced. However, he claims that learning coding on his own is not possible but that it would be achievable in due course. @https://blog.saasmantra.com/fund-raising-ideas-for-saas-start-up/