About Mass Media & Mass Communication | PIBM Media is a medium for communication that reaches a target audience with information from its source. Mass media is defined as media that is created with a bigger audience in mind. The world of media is centered on information. If you also want to get detailed information about today’s media visit Pune Institute of Business Management (PIBM). Or for continuing reading visit our article now. Article- https://pibmdiniar.livejournal.com/294.html