A lot of newbies are wondering what to consider when choosing the best theme for their store. The best Shopify theme https://www.makebecool.com/services/shopify-theme-development is not the one that looks pretty, but the one that is as user-friendly and simple as possible for your customers. Therefore, before starting a purchase, you need to study all the technical characteristics of the theme, as they affect not only the UX (user experience), but also the functionality and conversions of your store.