Communicating with your audience through instructional 60 second videos https://explain.ninja/60-second-video/ is one of the best ways to showcase your expertise. Video marketing does not directly affect sales, but it adds value to the brand and attracts the attention of the audience. Especially when it comes to training videos that are of real benefit to viewers and help solve problems. Why should businesses shoot educational videos? There are at least four reasons to start making instructional videos: attracting an audience (thanks to the optimization of titles, descriptions and meta tags for informational key queries, videos will be visible in Google, Yandex and YouTube searches); brand awareness (branded splash screen and background, branded badge and branded clothes — all this increases the number of audience contacts with the brand and fixes its image in memory); trust in the brand (when viewers solve problems with the help of your videos, they form a positive attitude towards the brand; in the face of the audience, you become not just another seller, but an expert who is well versed in the topic and helps with real advice - it’s not a sin to turn to such a specialist ); loyal subscribers (subscribed users are waiting for the release of new videos, and a close connection is established with them; they do not just watch videos, but are ready to share them on social networks, put likes and recommend the brand to others).