Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success The “Old Spice Guy” has stood as a behemoth in creative advertising over the last 15 years. After being introduced as maybe one of the most absurd commercial executions back in 2010, the Man-Your-Man-Could-Smell-Like campaign went on to deliver several derivative elements including YouTube videos answering fan inquiries to subsequent campaign iterations.  https://www.martechcube.com/rediscovering-the-power-of-creativity-in-campaigns/ Stay Ahead of the Game with MTC Podcast, Your Go-To Source for Cutting-Edge Martech Insights, the Latest Martech News, and Expert Updates from Top Business Leaders! #adversting #Social media #content strategies #digital transformation #marketing technology #martech #martechcube #businessecommerce